Who should provide social media marketing?
There’s some interesting research from the Internet Advertising Bureau that shows that senior marketers believe public relations is the first port of call when planning social media campaigns. In their...
View ArticlePR Week ethics feature: is it ever right for PRs to lie on behalf of a client...
Today’s PR Week has an interesting feature on ‘Professional ethics: Should you promote these products?’ Several well known PR bosses give their opinions on the types of industries that they’d be...
View ArticleTwitter spam: how to stop it
Twitter spam has hit a lot of really high profile people and brands over the last few days (The Guardian, Harriet Harman, the UK Press Complaints Commission, Ed Milliband, first direct to name but a...
View ArticleThe long tail
Below is a guest post from Terry Hogan, director of Motoring.co.uk – the motoring portal dedicated to helping you find the right new and used car to buy, from a wide selection of more than 300,000...
View ArticleClik here to view.
Social media monitoring: is it really real-time?
New Media Age published an article this morning on the increasing importance of real-time monitoring tools for brands and how different brands are using different tools. As Wolfstar’s resident...
View ArticleQuora: what brands need to know
Quora is a social question and answer service that connects quite nicely with Twitter and Facebook. Its primary purpose is to pull in large networks of people to answer questions posed by other people,...
View ArticleClik here to view.
Wolfstar Consultancy CEO Stuart Bruce speaks at PR in oil, gas and mining...
Wolfstar Consultancy CEO Stuart Bruce is one of the speakers at Communicate magazine’s Reputation in Oil, Gas and Mining conference. The reputation of the oil, gas and mining sectors has been hit hard...
View ArticleWhy Google’s Author Rank is a big win for the PR industry
Despite the uncertainty that seems to hang in the air every time Google talks about its forthcoming author rank score, one thing seems very clear. It represents a huge opportunity for the PR industry....
View ArticleSocial media PR risk, Instagram ads and Tide gets scary
This Halloween you’ll probably have seen Miley dressing like Lil’ Kim, Paris Hilton dressing like Miley, and the Honey Boo Boo clan becoming Kardashians. Pretty scary! So with everyone putting...
View ArticleClik here to view.
A Good Year for Justin Bieber PR
It’s always interesting when a person becomes a PR case study. I was apprehensive about writing this post because I entered 2015 really disliking the subject in question, his music, and pretty much...
View Article
